No Pain No Gain (NPNG) Label was first conceived in 2019 from an illustration and a side hustle of selling t-shirts. That side hustle inspired Co- CEO’s DJ and Demarkio to challenge themselves to start a new business that would leave their mark in the world.

The name “No Pain No Gain” derived from a popular phrase that was often recited to Demarkio by his mentors to keep him motivated. No Pain No Gain Label is a record label created to redefine the business of entertainment for its recording artists, producers and songwriters.

Talent signed to NPNG will experience a collaborative and innovative environment where artists can thrive and reach their full potential on a global scale through music, brand partnerships and community outreach.